Full-cycle service on Amazon EU / US / Canada
Amazon Marketplace Growth
A full-cycle Amazon product launch service for Amazon EU, US, and Canada: from niche analysis to a finished Brand Store and advertising campaigns inside the marketplace. The work is handled by a partner agency that specializes exclusively in Amazon. I trust this Amazon partner and I'm glad to introduce you, so you don't have to search for a contractor yourself to launch on the marketplace.
Who it's for
- Manufacturers and brands launching on Amazon EU, US, or Canada from scratch
- Amazon seller services for sellers with existing listings who need PPC and SEO inside Amazon
- Businesses that need full documentary compliance: trademarks, LUCID/EPR-Compliance, barcodes
- Brands invited to Amazon Vendor that need support with collaboration terms and reporting
- Companies that want a single partner for multiple EU markets at once: Germany, Austria, Sweden, and others
Work stages
- 1+
Consultation and product review
A free consultation, trademark registry checks, and unit economics analysis before the project starts.
- An introductory video consultation on the processes of working and selling on Amazon
- Checking trademark registries in target markets and registering with Amazon Brand Registry, including New Seller Incentives bonuses
- Analysis of the manufacturer's product data, identifying the product category and market niche
- Obtaining product samples and testing them from the perspective of a potential Amazon buyer
- Unit economics calculation accounting for the minimum viable order quantity
- Building a product list for competitor comparison
- A strategic consultation to shape the initial vision and proposal
- 2+
Niche analysis and product selection
Market research via Helium 10, competitor comparison, and building the final product list and project roadmap.
- Building a market view for the chosen country in Helium 10 with a sample of relevant products
- An Excel file with a sample of niche products: brand, specifications, price, links
- Building the final product list for the Amazon launch with detailed specifications
- Unit economics calculation for the product, accounting for the minimum viable order quantity
- A project roadmap with resource allocation across stages
- A strategic consultation on choosing the priority product, accounting for risk
- 3+
Packaging development and testing
Consultation on Amazon's packaging requirements, coordination with the manufacturer, and sample testing before production of the full batch.
- Consultation on Amazon's packaging requirements and pre-shipment testing
- Communication with packaging manufacturers: requests, correspondence, sample approval
- Testing packaging against Amazon's requirements
- Product specification for the new packaging: dimensions, weight, individual packaging, cartons
- 4+
Labeling and barcoding
Assigning GS1 barcodes and labeling the product to meet the marketplace's and the destination country's requirements.
- Consultation on Amazon's product labeling requirements
- Communication with contractors on labeling and ordering
- Developing product and packaging labeling to meet the destination country's legal requirements
- Assigning a product barcode and generating the print file to the GS1 standard
- Instructions for the client on labeling requirements for all packaging
- 5+
Registration support
Registration in the LUCID system (Germany), seller registration support, and, where needed, VAT registration in the relevant jurisdictions.
- Consultation on choosing the optimal jurisdiction for selling on Amazon
- Communication with contractors on registration and certification
- Support setting up hosting, a company domain, and a phone number in another country
- Support obtaining GS1 membership with manufacturer registration
- Registration in the LUCID system for packaging licensing in Germany
- Registering the Amazon seller account with payment and tax details
- Support for company VAT registration in Germany
- 6+
Logistics and warehousing
Organizing shipments to Amazon warehouses (FBA), vetting prep centers, and tracking the shipment through to in-stock status.
- Building a supply logistics model for Europe, the US, and Canada
- Sourcing and communicating with a prep center: placement terms, compliance with warehouse programs
- Preparing export documentation: invoices, packing lists, declarations
- Organizing logistics from the manufacturer's warehouse to the prep center
- Confirming product readiness at the prep center before shipment to the Amazon warehouse (FBA)
- Moving product from the prep center to an Amazon Warehousing & Distribution (AWD) facility
- Creating the FBA Shipment Plan in Seller Central with receiving oversight
- 7+
Listing content
Photos, video, copy, and translations built to Amazon's requirements form the basis of product pages that convert views into sales.
- A brief for the photographer: photo and video requirements for the product
- Developing listing titles and attributes with keyword and SEO structure in mind
- Translating listing titles and attributes for each individual market
- A structured Excel spreadsheet of the product list with full specifications
- Translating copy for each individual market with native-speaker proofreading
- Developing product instructions in line with market and safety requirements
- Consulting support in preparing photo, video, and text content
- 8+
Listings, A+ Content, and Brand Store
Building product pages, expanded A+ Content, Brand Story, and a branded Brand Store for brand visibility.
- A basic product listing with photos and descriptions (without A+ Content)
- Listing updates: photos, descriptions, bullet points
- Adding video content to the product listing
- Basic/Premium A+ modules built from the client's materials
- Brand Story on product listings: text and visual sections, submitted for moderation
- Brand Store: a dedicated branded storefront on Amazon with fully populated pages
- Updates to Brand Story and Brand Store on the client's request
- Creating ASIN variations (Parent-Child): size, color, flavor, etc.
- Consulting support on listings, A+ Content, Brand Story, and Brand Store
- 9+
Advertising inside Amazon
Sponsored Products, Sponsored Brands, Sponsored Display, DSP, Lightning Deals, coupons, and participation in the Vine program for early reviews.
- Sponsored Products: keyword targeting and ASIN/category targeting
- Sponsored Display: audience targeting and remarketing
- Sponsored Brands: keyword targeting, promoting collections and the Brand Store
- Amazon DSP: programmatic advertising outside Amazon itself, built on marketplace buyer data
- Buy with Prime: Prime badge and fast delivery for purchases on your own website
- Campaign optimization: adjusting targeting, bids, and budgets
- Prime Exclusive Discounts, Lightning Deals, and Coupons: setting up promotions
- Submitting applications for Amazon promotions and participating in the Vine program
- Automated review requests via Seller Central
- Amazon Ads account audit with recommendations
- Ongoing account management: regular optimization of bids, budgets, and targeting
- 10+
Reporting and support
Monitoring account health, protecting the brand from hijackers, P&L reports, sales and inventory reports, and support handling Amazon support cases.
- Consulting support on operational and strategic account matters
- Monitoring Account Health and key notifications
- Monitoring listings for hijackers and counterfeits, filing Brand Registry claims to remove them
- P&L report: margin, fees, expenses, net profit
- Sales report by country with product sell-through trends
- Quarterly report on inventory levels at Amazon warehouses
- Communication with Amazon through cases opened in Seller Support
- Annual packaging usage report to meet environmental legislation requirements
- Report on inventory levels at the prep center for FBA shipments
A separate collaboration formatExpert Amazon Vendor support
Consulting and support for direct wholesale supply contracts under the Amazon Vendor program, aligning operational processes and managing Vendor deals.
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Expert Amazon Vendor support
Consulting and support for direct wholesale supply contracts under the Amazon Vendor program, aligning operational processes and managing Vendor deals.
- Individual consultations on collaboration terms and strategy under the Amazon Vendor program
- Analysis and alignment of documentation and operational processes for supply contracts
- Setting up and managing Vendor deals and trading terms
- Reconciling payments, chargebacks, and margins on supply contracts, with support through Vendor Central Support
- Preparing P&L reports, monitoring tasks, and communicating with support
Cases
Client results on Amazon
Frequently asked questions
Why choose us for selling on Amazon?
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We don't just provide consulting, we run an active international e-commerce business in the world's most demanding markets: the US, Canada, the UK, and the EU, helping brands lower Amazon ACoS along the way. Our expertise is backed by day-to-day experience managing complex, multichannel projects.
Current market expertise. We work hands-on with every tool for scaling, conversion optimization (SEO/PPC), and real-time logistics.
Uncompromising compliance. Deep knowledge of Amazon's latest regulatory and legal requirements ensures your products fully meet international safety and labeling standards.
Strategic risk management. Our risk-control system protects your capital, prevents account suspensions, and minimizes operational threats during launch.
A complete turnkey solution. Full-cycle management: from analytics and customs clearance to building profitable ad campaigns.
Protect your investment and secure steady brand growth. Contact us for a professional audit and strategic consultation.
Current market expertise. We work hands-on with every tool for scaling, conversion optimization (SEO/PPC), and real-time logistics.
Uncompromising compliance. Deep knowledge of Amazon's latest regulatory and legal requirements ensures your products fully meet international safety and labeling standards.
Strategic risk management. Our risk-control system protects your capital, prevents account suspensions, and minimizes operational threats during launch.
A complete turnkey solution. Full-cycle management: from analytics and customs clearance to building profitable ad campaigns.
Protect your investment and secure steady brand growth. Contact us for a professional audit and strategic consultation.
How much does an Amazon launch cost?
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The cost depends on the number of SKUs, target markets, and the amount of prep work involved (niche analysis, LUCID/EPR registration, packaging). The partner calculates an exact quote individually after a free brief.
Are Amazon fees and the ad budget included in the service price?
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No. The service price covers the partner's work preparing and managing the account. Amazon fees (referral fee, FBA fee) and the PPC ad budget are paid separately, directly through the Amazon account. This is standard practice for any seller on the platform.
How long does an Amazon launch take?
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It depends on product readiness: niche analysis and registration procedures (LUCID, Brand Registry) take roughly 6-8 weeks, while packaging, labeling, and logistics to the Amazon warehouse add another 8-12 weeks depending on the manufacturer. First sales typically appear within 3-4 months of the start of the collaboration.
Who manages advertising inside Amazon, you or the partner?
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PPC campaigns (Sponsored Products/Brands/Display) are run by the partner agency directly with you; I make the introduction and stay in touch if you need anything.
Can I start without an existing brand or trademark?
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Yes, you can start with niche analysis and register the trademark along the way.
Why register a brand on Amazon (Brand Registry):
Why register a brand on Amazon (Brand Registry):
- Protection: control over your own listings against unauthorized edits and counterfeits.
- Sales: access to A+ Content, video, and premium presentation tools.
- Advertising: the ability to run targeted display and brand advertising (Sponsored Brands).
What's the minimum order quantity needed to start?
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It depends on the unit economics of the specific product: calculated individually during niche analysis, accounting for the minimum viable order quantity for profitability in the chosen market. This investment in product and logistics is separate from the cost of preparation and launch services.
What's the difference between Amazon Vendor and Seller Central, and which fits me?
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Seller Central (3P): you sell directly to buyers through Amazon as a marketplace and control your own prices and listings; most clients start here. Amazon Vendor (1P): you supply products wholesale to Amazon itself under direct contracts, and Amazon handles the retail sale; usually available by invitation only. For products priced under €20, Vendor is often more advantageous due to the absence of fixed per-unit fees. More details in the article "Why sell products under €20 through Amazon Vendor".
Do I need my own warehouse or office in the EU or US?
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No, product is stored in Amazon warehouses under the FBA (Fulfillment by Amazon) model and through the AWD (Amazon Warehousing & Distribution) program for long-term storage and replenishment. The partner organizes shipment and ongoing logistics without requiring your physical presence in the market.
Are there restrictions by product category on Amazon?
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Yes, some categories (electronics, supplements, food products, cosmetics, etc.) require additional approval (gated categories) or compliance certificates. For example, supplements, cosmetics, and children's products in the US often require FDA registration. This is checked at the niche analysis stage and factored into the project roadmap.
What is LUCID registration and why is it mandatory?
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LUCID is the German national packaging register (ZSVR). Registration and a recycling contract are mandatory for selling products in Germany, otherwise you risk fines and account suspension.
This is part of the broader European EPR-Compliance system (Extended Producer Responsibility), which covers packaging, electronics, or batteries across various EU countries (Austria, Sweden, etc.). Amazon strictly requires these licenses and blocks non-compliant products.
This is part of the broader European EPR-Compliance system (Extended Producer Responsibility), which covers packaging, electronics, or batteries across various EU countries (Austria, Sweden, etc.). Amazon strictly requires these licenses and blocks non-compliant products.
What happens if the account gets suspended or a product gets rejected?
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The partner manages communication with Amazon through Seller Support, prepares appeals, fixes the cause of the violation, and follows through until sales are restored. This is part of the reporting and support handled in the "Reporting and support" stage.
What happens if a listing is attacked by hijackers or counterfeits?
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The partner monitors listings for suspicious offers on your product page and contacts Amazon through Brand Registry to have them removed. Trademark registration in Brand Registry is exactly the tool that provides the legal grounds for quickly removing hijackers.