Local Business Promotion on Google Maps
A great way to promote your business on Google Maps – suited to stores and service businesses with physical locations. Paid ads are shown above regular competitor listings in local results, which improves your chances of being the one customers notice.
Who it's for
- Store, showroom, and service center owners with physical locations: You want to bring customers to your actual location, not just to your website.
- Multi-location businesses: You need ads to run separately around each location, with its own radius and priority.
- Businesses with in-store product inventory: You want specific in-stock products to show up right alongside the customer's search.
- Anyone who wants to measure offline results: You need analytics on how many visits, calls, and direction requests the campaign actually drove.
Work stages
- 1+
Linking business locations
I link your Google Business Profile to the ad account so the campaign can see your locations.
- Verifying and linking locations to Google Ads
- Choosing exactly which locations go into the campaign
- 2+
Setting conversion goals
I decide which actions count as a result for the campaign.
- Store visits
- Calls and direction requests
- 3+
Local product catalog (if needed)
I connect a product feed so your inventory shows up alongside the ad.
- Building or connecting a local inventory feed
- Linking the feed to specific store locations
- 4+
Ad radius and creative assets
I set how far from the location ads should show, and prepare the creative.
- Ad radius around each location, based on the niche and competitor density
- Images, logo, headlines, and descriptions for the campaign
- 5
Budget, bids, and analytics
I launch the campaign and set up tracking for visits, calls, and direction requests.
What to know about reportingStore Visits is a modeled metric
Google doesn't count visits directly – the number is estimated from aggregated, anonymized location signals (phone location, Wi-Fi, GPS) and extrapolated across the wider audience. I explain this upfront so reporting expectations stay realistic.
+
Store Visits is a modeled metric
Google doesn't count visits directly – the number is estimated from aggregated, anonymized location signals (phone location, Wi-Fi, GPS) and extrapolated across the wider audience. I explain this upfront so reporting expectations stay realistic.
- Reporting doesn't appear immediately – it needs enough clicks and impressions to clear Google's privacy threshold
- It's an officially modeled estimate from Google, not an exact count of every visitor