Notes on advertising
Ad platform updates, practical guides, and deep dives for anyone who runs ads.
AI Max Search Terms and Ad Combinations Report Explained
The new Search terms and ad combinations view finally shows which ad copy and which page AI Max served for each query. Here is how to read it and what to fix first.
ChatGPT Ads: Visual Ad Format and New Measurement Tools
ChatGPT gets a visual ad format and more than 20 measurement partners – what changed, who can use it, and how to prepare if your business is in Ukraine.
How to Start Selling on Amazon: What to Know Before You Launch
An overview of what selling on Amazon really involves, and why most beginners lose money before their first sale.
What to Do When Google Merchant Center Is Suspended?
What to do when Google Merchant Center suspends your account or your products disappear from search – a step-by-step plan, not guesswork.
Telegram Ads: AdsGram Opens Up Buying in Channels and Bots
AdsGram added full Telegram Ads capabilities to its dashboard – no longer just Mini Apps monetization, but ad buying across channels and bots with flexible targeting.
Reddit Ads: New Formats Built on Real User Discussions
Free-Form Ads, Shopping Listing Ads, and two more formats – Reddit is building ads around real user conversations instead of standard banners.
LinkedIn Ads: The New 1,000-Segment Matched Audiences Cap
LinkedIn introduced a 1,000-segment cap per account – a real risk for agencies and CRM integrations, barely noticeable for small accounts.
TikTok: New Branded Content Policy Effective August 31, 2026
Starting August 31, 2026, TikTok requires mandatory disclosure of any branded content. Here's what this means for brands and Spark Ads.
Google Updates Crawl Budget Guidance: 304 and Limits
Google officially recommends using 304 Not Modified to save crawl budget. We break down what changed and who should act on it now.
Why Products Under €20 Should Sell Through Amazon Vendor
We analyze why, for products priced under €20, the Amazon Vendor model is often more profitable than Seller Central, even after Amazon's 2026 fee cuts.
Meta Ads Rolls Out Muse Image in Advantage+ Creative
Meta has introduced its own Muse Image model in Advantage+ Creative in place of third-party AI generators. Here's what this means for ad accounts.
Local Campaigns in Google Ads: A Step-by-Step Guide
A step-by-step guide to launching local campaigns in Google Ads for businesses with physical locations: from Google Business Profile to Performance Max.
Google Ads: Why the Old Attribution Models Are Disappearing
Google Ads is removing four attribution models and doubling down on automation through AI Max. We break down what advertisers should do right now.
Demand Gen in Google Ads: Expert Advice
How I build Demand Gen campaigns in Google Ads: structure, timelines for evaluating results, and typical mistakes.
Google Ads, Meta Ads, or TikTok Ads: Which to Choose
Breaking down how these platforms differ in practice and how to choose the right channel for your business's specific goals.
How to Reduce CPA in Google Ads: 7 Steps That Work
Breaking down concrete steps that reduce cost per lead in Google Ads without sacrificing traffic volume.
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