SEO Promotion
A technical audit, content strategy, link building, and local SEO for Google Business Profile deliver steady organic search traffic. The work is handled by a partner who specializes exclusively in SEO, while I align the strategy and review interim results.
Who it's for
- Businesses with physical locations (stores, service centers, clinics) that need visibility on Google Maps and in the local pack
- Sites losing organic traffic or hit by a search engine filter
- Projects where ads produce expensive leads and a stable free traffic channel is needed
- E-commerce businesses with a large catalog that need a category structure built around search queries
- B2B companies with a long sales cycle that need content working across every stage of the funnel
- Brands expanding into new language markets outside Ukraine that need localized SEO
Work stages
- 1+
Technical site audit
Checking indexation, duplicate pages, load speed and Core Web Vitals, robots.txt and sitemap correctness, and the mobile version.
- Finding and fixing critical indexation errors
- Reviewing Core Web Vitals and load speed
- Auditing robots.txt, sitemap.xml, and URL structure
- 2+
Keyword research and clustering
Collecting search queries, analyzing competitor rankings, and grouping queries by site page.
- Collecting commercial and informational queries for the niche
- Analyzing the top 10 competitors in the rankings for each cluster
- Mapping clusters to existing and new site pages
- 3+
On-page optimization
Meta tags, headings, internal linking, and structured data built around target keyword clusters.
- Optimizing title, description, and H1-H3 headings
- Internal linking between thematically related pages
- Schema.org markup for rich snippets in search results
- 4+
Content strategy
A publishing plan and content briefs built on keyword research, for new pages and for improving existing content.
- Content briefs based on the collected keyword research
- Prioritizing pages by traffic potential
- Improving existing content that has dropped in rankings
- 5+
Link building
Selecting quality referring domains for the niche, controlling anchor text distribution, and monitoring toxic links.
- Selecting referring domains by relevance and site quality
- Keeping anchor text distribution natural
- Ongoing monitoring for toxic and harmful backlinks
- 6+
Monitoring and monthly reporting
Tracking rankings, traffic, and trends by query cluster in Search Console and Google Analytics.
- Monthly report on clicks, impressions, and average position
- Trends broken down by individual query cluster
- Transparent access to Search Console and Google Analytics
A separate trackLocal SEO for Google Business Profile
For businesses with a physical location or service area, the partner separately manages the Google Business Profile listing, which affects rankings in the local pack and on Google Maps and follows different rules than organic site SEO.
+
Local SEO for Google Business Profile
For businesses with a physical location or service area, the partner separately manages the Google Business Profile listing, which affects rankings in the local pack and on Google Maps and follows different rules than organic site SEO.
- Filling out and optimizing the business listing: categories, description, photos, products, and services
- Regular posts, up-to-date business hours, answers to questions
- Managing reviews: encouraging new ones and responding to existing ones
- Local citations (NAP consistency) on relevant directories
- Monitoring rankings in the Local Pack and on Google Maps










