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Meta AdsE-commerce
Ukrainian Footwear Manufacturer
The audit showed a 500-750 ₴ purchase cost against a 1500-2000 ₴ shoe price. After restructuring, conversion cost dropped to 50-250 ₴ by category.
-76%
Purchase cost reduction
50-250 ₴
Purchase cost after optimization
3 months
Timeframe
The Challenge
The client came to us wanting to lower the cost per lead and increase inquiry volume without sacrificing lead quality.
What Was Done
- Audit and restructuring of the campaign architecture
- Refining the keyword set and negative keywords
- Setting up full-funnel analytics and call tracking
- Weekly bid and placement optimization
Result
Through consistent optimization, we hit the target CPA and increased the volume of qualified leads on the same ad budget.