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Google Ads
Insurance Aggregator
Took over a project running at a loss: conversion cost was 1,110 ₴. After 1.5 years on bids and campaign structure, it now runs profitably.
-86%
Conversion cost reduction
+644%
Conversion growth
1.5 years
Timeframe
The Challenge
The client came to us wanting to lower the cost per lead and increase inquiry volume without sacrificing lead quality.
What Was Done
- Audit and restructuring of the campaign architecture
- Refining the keyword set and negative keywords
- Setting up full-funnel analytics and call tracking
- Weekly bid and placement optimization
Result
Through consistent optimization, we hit the target CPA and increased the volume of qualified leads on the same ad budget.