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Google AdsLocal business
Motorcycle Dealership Network
Continuous bid and budget optimization lowered cost per conversion over 9 months, despite growing monthly lead volume and budget.
-36%
Conversion cost reduction
+251%
Monthly conversion growth
9 months
Scaling period
The Challenge
The client came to us wanting to lower the cost per lead and increase inquiry volume without sacrificing lead quality.
What Was Done
- Audit and restructuring of the campaign architecture
- Refining the keyword set and negative keywords
- Setting up full-funnel analytics and call tracking
- Weekly bid and placement optimization
Result
Through consistent optimization, we hit the target CPA and increased the volume of qualified leads on the same ad budget.