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Google AdsMeta AdsE-commerce
Furniture Online Store
Relaunched Google Ads and Meta Ads campaigns, set up product feeds and full-funnel order analytics.
-42%
CPA reduction
+68%
Lead growth
3 months
Timeframe
The Challenge
The client came to us wanting to lower the cost per lead and increase inquiry volume without sacrificing lead quality.
What Was Done
- Audit and restructuring of the campaign architecture
- Refining the keyword set and negative keywords
- Setting up full-funnel analytics and call tracking
- Weekly bid and placement optimization
Result
Through consistent optimization, we hit the target CPA and increased the volume of qualified leads on the same ad budget.