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Google AdsB2BAnalytics
B2B Equipment Supplier
Built a narrow keyword set targeting decision-makers, set up call tracking and CRM analytics to evaluate real deal value.
-35%
CPL reduction
+180%
ROMI
4 months
Timeframe
The Challenge
The client came to us wanting to lower the cost per lead and increase inquiry volume without sacrificing lead quality.
What Was Done
- Audit and restructuring of the campaign architecture
- Refining the keyword set and negative keywords
- Setting up full-funnel analytics and call tracking
- Weekly bid and placement optimization
Result
Through consistent optimization, we hit the target CPA and increased the volume of qualified leads on the same ad budget.